As the air gets colder and the days get shorter, it’s time to start thinking about the most magical time of the year – Christmas. For shopping centres, this means planning ahead to create a festive atmosphere that will delight shoppers and keep them coming back for more. It is important to prepare your shopping centre early for Christmas to ensure that your shopping centre gets the most out of its Christmas display, so we have some tips on how you can plan for Christmas early.
Start Early in the Year
Planning for a spectacular Christmas season in your shopping centre should begin long before the season approaches. Planning early is crucial for your budget allocation. Establishing a clear budget for your Christmas festivities allows you to allocate resources wisely and make informed decisions about decorations, events, and promotions.
Theme and Decorations
Creating a memorable Christmas experience starts with choosing a display that is unique, memorable, and stands out from the crowd. Interactive displays are fantastic because they engage shoppers and encourage visitors to spend more time in your shopping centre. Interactions such as photo booths, Santa’s Grotto and a giant advent calendar all go down a treat.
Entertainment and Events
Plan a lineup of exciting events and entertainment to keep shoppers entertained throughout the Christmas season. Hire local talent for live performances, including carollers, dance troupes, and musical acts, to create a festive atmosphere. Arrange regular appearances by Santa Claus to give children the opportunity to share their wishes and take photos. Workshops and classes around the Christmas season are highly popular. Consider hosting Christmas-themed workshops like ornament-making or gingerbread house decorating to engage both kids and adults.
Extended Shopping Hours
Extend your shopping hours during the Christmas season to accommodate the increased traffic and encourage more sales. Late-night shopping events, special discounts, and exclusive promotions can entice shoppers to visit your centre after work or on weekends.
To get ahead of the game and prepare your shopping centre early for Christmas 2024 early, call us on 01427 666029 with your ideas to see what we can do for you.
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